Practical online workshops for skill development worldwide
This program walks you through the technical foundations of web analytics, from setting up tracking systems to interpreting user behavior data. You'll work directly with analytics platforms, learn how to configure event tracking, build custom reports, and make sense of the metrics that matter. The curriculum includes hands-on configuration tasks, real dataset analysis, and practical troubleshooting scenarios that reflect what you'll encounter when managing analytics for actual websites.
The curriculum is organized into four modules, each building on previous knowledge. You'll spend approximately 12 weeks completing all modules with guided assignments and self-paced exercises.
Module 01
Start by installing and configuring Google Analytics 4 and learning the fundamental concepts behind data collection. You'll set up tracking codes, configure data streams, and understand how user interactions translate into measurable events.
Module 02
Learn to extract meaningful insights from raw analytics data. This module covers standard reports, custom report building, segment creation, and the practical application of statistical concepts in web analytics contexts.
Module 03
Move beyond basic pageview tracking to capture specific user interactions. You'll use Google Tag Manager to implement enhanced ecommerce tracking, form tracking, scroll depth measurement, and video engagement tracking.
Module 04
Understand how different traffic sources contribute to conversions and learn to optimize campaigns based on data. This module addresses attribution modeling, A/B test analysis, and connecting analytics data to business outcomes.
Every module includes hands-on assignments where you configure actual analytics implementations, troubleshoot tracking issues, and analyze real datasets. You'll work with sample websites to practice tag deployment, test event firing, and validate data accuracy before moving to the next topic.
The program provides access to analytics platforms, tag management systems, and data visualization tools you'll use in professional settings. You'll receive detailed documentation, configuration templates, and reference guides that remain accessible after program completion.
Access materials anytime within the 12-week period. Complete modules at your own speed with suggested pacing guidelines.
Join live sessions every Tuesday for implementation questions and configuration troubleshooting with instructors.
Submit configuration work for review. Receive detailed feedback on implementation accuracy and optimization opportunities.