Learn Web Analytics Through Real Projects
Our courses focus on building actual skills through structured workshops and collaborative exercises. You'll work with tools professionals use daily, guided by practitioners who've spent years in data analysis roles at international companies.
Each program includes step-by-step assignments that mirror workplace scenarios. We don't promise quick transformations—we provide systematic training that builds competence through repetition and feedback.
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Software and Platforms You'll Use
Google Analytics 4
Master event tracking, audience segmentation, and conversion analysis using the current industry standard platform. All exercises use production-level configurations.
Looker Studio
Build interactive dashboards that communicate data insights effectively. Learn data blending, calculated fields, and visualization best practices through actual client scenarios.
Google Tag Manager
Implement tracking without constant developer involvement. Courses cover trigger configuration, variable setup, and debugging techniques used in enterprise environments.
BigQuery SQL
Query large datasets efficiently for custom analysis beyond standard reporting interfaces. Students work with sanitized real datasets containing millions of rows.
Hotjar & Session Recording
Analyze user behavior through heatmaps and session replays. Learn to identify friction points and validate hypotheses with qualitative data alongside quantitative metrics.
Excel & Sheets Analysis
Process exported data with pivot tables, statistical functions, and conditional formatting. Essential for ad-hoc analysis when dashboard tools have limitations.
Who Teaches These Courses
Our instructors work in analytics roles at companies across Europe and North America. They teach the methods they actually use—not theoretical frameworks. Every course includes direct access to the instructor for questions about your specific implementation challenges.
Siobhan MacGillivray
Spent eight years implementing analytics for e-commerce companies with monthly traffic between 500K and 12M visitors. Now focuses on teaching structured debugging approaches and data validation techniques that prevent costly mistakes.
- Former Senior Analyst at multinational retail platform (2017-2023)
- Managed analytics migration affecting 400+ marketing campaigns
- Published author on data layer implementation patterns
- Regular contributor to analytics practitioner forums
Bríd Ní Cheallaigh
Runs optimization programs for SaaS companies, focusing on reducing customer acquisition costs through systematic testing. Teaches how to design experiments that produce statistically valid results within realistic budget constraints.
- Led testing programs that improved conversion rates by 23-47% across clients
- Developed training curriculum used by three European agencies
- Presented methodology at industry conferences in Dublin and Amsterdam
- Consultant for companies implementing first analytics stack